Big organizations and companies are using consumer data to exploit their customers and make money from the data. Consumers should have more control about what happens with their data.
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Organized Prewriting (Traditional Outline)
(First Main Idea) Not only are big companies selling consumer data to third parties, but the companies are also getting hacked for personal information of the consumers.
(Evidence of 1st) Kennerly: Credit reporting companies, yahoo, uber, target, etc are getting hacked and personal info is stolen and can be used for identity theft and they are not letting the consumers know.
(Evidence of 1st) Fresh Air podcast: hackers are watching everything you do on our computers and tracking everything because we just always click the agree box without actually reading it
(Second Main Idea) Big companies track our online searches without out consent so they can perform target advertising and get paid for it.
(Evidence of 2nd) Goldbeck: Social media companies and scientists keep track of everything we search for online so you get specific advertisements.
(Evidence of 2nd) Kennerly: Verizon wants to expand digital advertising opportunities and continue to sell consumer data including browsing and app usage data to advertisers and third parties.
(Third Main Idea) (Naysayer) There are a few areas in which people using consumer data may be less shady and helpful to the consumer.
(Evidence of 3rd) Kennerly: Timothy Carpenter was found guilty of involvement of 6 Michigan robberies because they used his phone records to trace his location.
(Evidence of 3rd) Goldbeck: People might say that target advertising helps them find products that they need easier.
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